As the ever-evolving AI creeps into every aspect of our lives, you might be concerned about the impact of artificial intelligence on sports journalism. There are plenty of benefits, making sports journalism a little more fast-paced for fans, extra engaging and much more personalised. AI can automate those sports highlights, add some additional insights and change the way we consume sporting content.
Speedy Highlights
Long gone are the days of manually reviewing hours of sporting footage in hope of unpicking the best bits – with AI tools, highlights are quick to generate. The AI systems used by big sports leagues, such as La Liga and Wimbledon, can generate highlight reels almost instantly as they speedily analyse match data, player reactions and trends. This means that the world of sports journalism has become super fast-paced – with journalists needing to react straightaway to publish or post match results or content online or on social media. A sports journalism course, such as those offered by //schoolofjournalism.co.uk/journalism-courses/sports, may offer ways to help upcoming journalists adapt to this new world.
Data Stories
In terms of storytelling, the real-time data and analytics generated by AI can give fans even more insights throughout a live game, such as a player’s speed or position, making the whole experience even more engaging for fans. Again, sports journalism is evolving to become more reactive to these changes as AI generates such rapid data.
Interactivity and Accessibility
Cameras that are powered by AI and live tracking are new and exciting ways that fans can engage with sports events, capturing lots of angles and perspectives with one camera. Big football leagues, such as The Premiere League and basketball are two sports that use this technology, giving fans an immersive experience during live games. What’s more, AI can help improve the accessibility of sport and sports journalism. For example, it can translate live commentary into different languages, helping sports journalism globally.
There’s no denying that AI is a game changer for sport and sports journalism – bringing a faster-paced, more accessible digital world from the screen to the page.
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