Starting your business is no easy task. Once off the ground, keeping it growing will test your planning, strategic and creative skills. However, there are some tried and tested methods that can help.
1. Know your customers
Stay in contact with your existing customers and keep up to date with their needs. Their feedback is vital so you can improve products and services and fix problems.
Leverage social media.
Opening a business profile and developing a community of customers is a good way of establishing your presence on social media. You don’t need to be posting every day, but establishing a schedule that customers become familiar with will help engage with them and build your social media brand.
3. Increase your team.
As your customer base grows, you’ll need quality talent to support it. This isn’t limited to finding exceptional sales individuals. Having a strong back-office team means you can service your customers more effectively, without worrying about the day-to-day running of the business. Outsourcing your accounting to a local specialist such as www.randall-payne.co.uk/services/accountancy/tewkesbury-accountants/ is another alternative.
4. Support the community
Getting involved in supporting your local community is a great way to get your brand noticed. Whether that’s through sponsoring or donating to non-profit organisations, hosting community events or encouraging your employees to volunteer on specific community projects, you’ll be helping to enhance the reputation of your brand.
Having a network of business partners can bring new customers, employees and investors. Developing relationships in your industry enhances knowledge of industry insights you wouldn’t otherwise have known.
Regardless of what category of small business you are in , you’ll find that in local areas such as Tewkesbury business advisory firms are able to provide business coaching and advice in networking and more.
6. Monitor and measure
Set goals for your activities and don’t be afraid to ditch a project if it’s not working. Even if a project is successful, keep monitoring its progress, as things can easily change. Keep revisiting and updating your business plans and forecasts to ensure your business growth remains healthy.