Business building
Looking for growth marketing strategies proven to be the most effective for generating leads and driving business? This article from best online casino sites, is designed to help you explore the best marketing tactics for any business situation.
- Use social media
You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you’re in.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.
- Create video tutorials
One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
The hardest part? Hearing your own voice playing back and even seeing yourself. Now, you don’t have to appear visually on camera, but you’ll likely need to be heard. You get used to it over time. But you can’t ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos today, right now.
- Start blogging now
Sure, you could start a blog. If you don’t have a blog for your business, then you need to start one immediately. But you don’t just have to blog on your own blog. Most people find blogging mundane because they lack the visibility. The truth is that your blog is going to be like a barren desert unless you know what you’re doing. You can start blogging and talk about online pokies and many other topics.
But this isn’t just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
- Understand search engine optimization
This is an area of marketing that I’m incredibly passionate about. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.
There are companies out there who teach you how to use shady PBNs and other link schemes to “trick” Google. It might get short-term results, but in the long term, you’ll land in hot water. You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.
Some tips for doing this the right way? Don’t spam keywords. Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique and adds a tremendous amount of value.
- Leverage influencers
Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.
If your sales systems and products are in place, then this makes sense. If you have an offer that’s clearly converting, and it’s simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.
- Build a great lead magnet
So much effectiveness in marketing really does boil down to creating a great lead magnet. I’ve found that the right lead magnet presented to the right audience can have explosive results. The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you’re well on your way.
What problem are consumers facing in your niche? What made you get into business in the first place? Ask yourself these questions before building out your lead magnet. The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution in your lead magnet.
