There’s so much more to website ownership than simply assuming that all is well and leaving it to do its own thing. A good and effective website needs to be constantly assessed, adding tweaks and improvements at regular intervals to make sure it’s performing seamlessly for all your web visitors.
Unfortunately, all too often problems are ignored, leading to a drop in visitor numbers and, more importantly, a drop in sales. So it’s worth checking to make sure that your site isn’t guilty of any of the following errors.
Ineffective content
According to Forbes, web pages stuffed with self-praise about your business and products will only serve to confuse and alienate customers. Instead, focus on the benefits that they will receive when they use your products or services.
HTTP errors
An inability to access a web page is frustrating for visitors and may lead them to conclude that your site isn’t up to the job. Always remember that you may never retrieve a customer who finds your website difficult to access.
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Pages that fail to load quickly
This is such a common error and one that is easily fixed. Whether you’ve gone with a WordPress, Joomla!, bespoke or Drupal design agency, you’ll find that the best web developers can streamline your site to make sure that it loads within just three seconds.
Failure to study website analytics
There’s a wealth of information gathered about your website, so it pays to keep abreast of trends so that you can identify problems before they have too much of an impact on your web visitors. A good web development team, such as Drupal Design Agency Website Express for example, will make sure that you understand your analytics and will advise you on necessary actions to keep your site at the top of the search engine results.
Website forms that are too intrusive
When your website visitors have to part with too much information this can quickly cause them to lose faith in your brand. Rather than asking them to fill in long forms giving out personal details, try to keep online forms to an absolute minimum. Remember that not everyone wants to create a username and password for your site, and stick to gathering only the most important and relevant data, to ensure goodwill with potential customers.
