Branding has existed for centuries, but the way consumers process marketing content has changed the field in revolutionary ways. Let’s find out what the experts are saying about branding today.
Seth Godin
Seth Godin says branding isn’t a logo, but a promise. If your service isn’t as exceptional as your brand identity promises, it will fail. A brand strategy agency like reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency can help you to define the commitments you’re unwittingly making to your clients.
Anne Miltenburg
Miltenberg works closely with clients to find out how they perceive their own brand. If she can really dive under the skin of entrepreneurs, she believes she can create a brand they’re able to maintain. Don’t ignore your values and goals. They might be the most profitable thing you have to offer. Create an identity that can frame your ideas.
Neil Patel
Neil Patel believes that you can’t build an effective brand identity unless you build an exceptional product. When you are ready for a new identity, though, Patel prefers a SMART approach to branding. Launch a minimum viable brand, then experiment and adjust until you’ve achieved the revenue boost you’re hoping for.
Richard Branson
Richard Branson built his brand around his own personal values. He calls it the best decision he’s ever made. It gave his business an authentic air that attracted billions of dollars in profits.
Branding needn’t be complicated or even sophisticated. Often, down-to-earth brand building resonates with clients more powerfully, so try to make an impact by being true to yourself.
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