Many newspapers and other media outlets are cutting staff, which means many journalists are looking for work. This means an opportunity to discover how journalistic skills can transfer to a wide range of industries other than media.
In particular, a journalism degree from an institution such as //schoolofjournalism.co.uk/ may make someone suitable for roles in communications, publicity and marketing, if you utilise their skills in the right way.
They are well-informed
A journalist will usually be aware of the news and current trends, and they can apply this knowledge to ensure marketing strategies suitable for the current moment.
They ask hard questions
Challenging authority is an important part of being a journalist, and means they will not just tell you what you want to hear. They will push you and your company to do better.
They can provide clarity
Journalists can pick out the important details from a long, unfocused or jargon-filled speech or document and turn it into a concise summary in clear language.
They are self-directed
You do not need to closely supervise a journalist. They are used to showing initiative, working on their own and meeting deadlines without constant management.
They understand storytelling
It is not just about the facts, but about the people and emotions behind them, and how to craft all these things into a compelling narrative. Journalists can inform and engage at the same time.
There are many reasons that your business may be able to benefit from the skills and experience of a journalist, even if you are not a news outlet.
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