If you’ve ever admired a beautiful, sleek website, you’re probably wondering about some current trends in website design. Here are five of the most popular designs to watch for:.
Exposed grids: While you’ve probably seen this trend everywhere, it’s not new although it’s one of the top trends for 2022. You may even notice this design trend on your favourite websites right now. Incorporating an exposed grid creates a retro effect while still retaining a contemporary feel. For example, the SNUX website incorporates 3D rendering and unexpected splashes of colour in their website design.
Responsive web design: As mobile browsing continues to grow, it’s no longer optional to create a website that’s responsive. In 2015, mobile searches surpassed desktop visits and now account for nearly half of all internet traffic. Moreover, Google now ranks mobile-friendly websites more favourably. For Web Design Cheltenham, go to https://www.absolutecreativemarketing.co.uk/
Illustrations: More companies are turning to illustrators for their website illustrations. Illustrations can inject personality into a site. Some designers are even defying conventions in website design. For example, sites that focus on choice links instead of text. This method allows visitors to experience a personalized flow as they read the website.
Use of gradients: While dramatic innovations can make your site more appealing, they can also cause eye strain. By avoiding extremes, designers are taking into consideration the effects of eye strain to ensure that their sites remain appealing for visitors. In 2022, web designers are likely to favour colour schemes that occupy a middle ground. Middle-ground shades tend to be less jarring and induce feelings of calm and relaxation. So, keep an eye on these trends.
Animation: While many people have grown accustomed to animated opening titles and other forms of media, incorporating animation into a website is an increasingly sophisticated way to tell stories. A moving font can grab a user’s attention and establish a tone, highlight key segments, or guide their eyes through a page. With the advent of new technologies, these animations are no longer just for kids; they’re a powerful tool for making websites and digital magazines appealing to a wide audience.
Colour schemes are another trend to watch out for. Most people view websites in low light environments, so the use of darker colour palettes is becoming increasingly popular. Many desktop and mobile operating systems include dark mode options to optimize their screens for low light.