You need to know what makes them tick, what they like, and what keeps their minds awake at night before you can entice early-stage visitors to stay on your website.
Buyer personas are the best way to accomplish this. These are the blueprints for your ideal clients, built from data, research and educated guesswork.
In order to create detailed buyer personas, it is important to dig into demographics, understand pain points, preferences and hobbies, as well as daily routines. You can use social media analytics, surveys, interviews, and customer feedback to create personas that will help you with your marketing and content strategies.
It is important to engage early-stage users. You can tailor your website to their needs and interests by knowing your audience. Every element, from the language in your blog posts to images on your homepage can be optimised to resonate to these personas.
Start with the basics
If you want to impress early-stage visitors it is highly recommended that you master the basics. It’s an absolute necessity. You’re losing leads if your website is glitchy or difficult to navigate.
In the early stages, site speed and performance, best practices for UX and responsiveness to mobile devices will be your best friends. For Website Design Surrey, visit //www.akikodesign.com/design/web-and-digital/
Site Performance and Speed
Modern customers have little patience. Even a delay of a few seconds can result in a loss of customers. Reduce server response times.
UI and UX
A website that is a pleasure to explore will attract visitors like a magnet. Its UX is the invisible guide that is used to gently lead visitors around your website.
If you want to give them the best experience possible, make sure your navigation is intuitive and that the content is easy to digest. CTAs should be clear and compelling.
Mobile Responsiveness
If your website fails to work on mobile devices, you’re out of luck.
Choose a responsive design that adapts to any screen size. This will ensure a pleasant browsing environment no matter what device you are using.
