For years now, the way we shop and do business has started to change rapidly. The rise in online shopping has really taken off, and seen more and more people using the internet as a way to buy things. The benefits of this for the consumers are huge, as it allows for more choice, the ability to purchase things easily from all over the world, and they do not have to go out anywhere to do it. Now, with a global pandemic and all non-essential stores closed for the time being, internet shopping has become the only way to shop. A brand strategy agency such as https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/brand-strategy-agency will be able to help you with this. So as a business, how can you utilise the power of the web and keep your business going through these testing times?
Update your website – This is the perfect time to update your website – focus on making it current and user friendly, and easy for people to place online orders if this is possible. If you provide a service rather than a product, such as financial advice, dance classes or sports lessons, offer services via skype or zoom to keep your business going through this tough patch.
Use Social Media – Social media is a really good tool to communicate up to date information to your customers. For example, if you own a small business such as a restaurant, you may want to continue to do a food delivery service throughout the lockdown period to stay afloat. You can use social media to promote this and show the menus that you have on offer for each day for example.