Search engine optimization is one of the most effective ways in which you can increase the visibility of your website and by extension, your brand. There are many things to keep in mind when it comes to effective search engine optimization and some of them are:

  • having a robust social presence
  • optimum use of keywords
  • generating and disseminating great content
  • using the best SEO tools available

When we talk about SEO tools, there are both free and paid options. The good news is that there are plenty of free tools that can help your website immensely.  Here we take a look at some of them.

Google Analytics

One of the biggest advantages this SEO tool offers is a better understanding of the visitors to your website and more importantly their methods of interaction with your content and landing pages. After all, a better understanding of the people who are visiting your website will lead to a better marketing strategy as well.

Website Analyzer by WebiMax

This comprehensive tool at allows you to measure important metrics such as:

  • current ranking for targeted keywords
  • comparison with competing websites
  • compilation of rankings from search engines

It is also an extremely easy-to-use tool because all you have to do is enter your website address and it will generate actionable data.

SEO Book

Keywords are extremely important components of search engine rankings. One of the free tools available, SEO Book, allows you to analyze keyword density and search volume.  Interestingly, this tool also gives you an idea of the most common typos for keywords.


Another important aspect of search engine optimization is the speed with which your website loads. GTmetrix allows you to look into the page speed and more importantly gives you an idea about how you can improve the same.

Moz Local

This is actually a paid-service for managing local listings, but your can get some instant insights into how your local-search efforts are panning out by using the free Moz Local Listing Score.  From there you can decide if you think taking the next step (signing up for the paid service) is worthwhile.

Authority Labs

Authority Labs offers a 30-day free trial (no credit card required) for testing their keyword tracking software to see if it’s right for you.  You’ll also gain some insights into how your site is performing for the keywords your campaign targets.

Bing Webmaster Tools

Among other things, Bing Webmaster Tools can help you look at crawling and keyword research as well. This tool also offers a very user-friendly help section.

Open Site Explorer

Links are a useful way to increase the visibility of your website. To get a better understanding of links, you can certainly use Open Site Explorer, known best for being a comprehensive link analysis tool.


This tool tracks keywords in a different way- it shows you how your site is being recognized for various iterations of search terms, and also provides some traffic (paid and organic) insights.

Screaming Frog

This is a website crawler that can give you the ability to crawl 500 URLs and generate critical data useful for uncovering architectural problems within your website.