Search Engine Optimization is among the primary elements that a business man can utilize to get high traffic to his website. This process customizes your website to the algorithms that are utilized by search engines to rank the sites. The ranking process is conducted by way of signals that emerge from the site.

In this article we will discus about some of the main strategies that help in optimizing your website.

Use of Meta tags:

Meta tags play a significant role in SEO. By typing a keyword into a search engine, you will see the way in which the title of the page reflects the keyword. Google will try to find relevance between the title tag of the page and the keyword you typed. Google does the same for the description of the page.

Keyword Research:

Keyword research is an integral strategy of SEO. SEO experts conduct research to find out the keywords that people might type to look for a product or a service. Then they use those keywords to bring traffic to a company website. With the help of Keyword Tool of Google AdWords, an SEO can also assess how much competition the company will get. Sometimes, an SEO observes that a certain keyword which seems most suitable has a lot of competition from other companies. In such cases, they use long-tail keywords that range from two to five words. Ranking a business with long-tail keyword is easier than a short keyword. Longer the keyword, lower the competition.

Use of Backlinks:

Backlinks help in keeping track of other web pages that link to your post. For example, you have written a blog. Someone reads that blog and likes it. He writes a post in his own blog and links your post. Now, you can see that a reader linked his post to your post. It will include a sneak peak into what he has written and the link to his post. This way, your article will get many links and it will become popular. The better the quality of the posts that link back to your site the more will be the number of visitors to your site because people want to read more good stuff after they read a good article or blog.


Good content writing increases the chance of enhancing traffic to a website and also to blog posts. The better the quality of the content the more will it attract readers. If the content of a website is helpful in educating its readers then the website will enjoy enhanced sales of its products and services.

Images of products:

When a customer types a keyword he comes across two answers. One is the web result and the other is the image result. If the images of a product you are selling on the website are of good quality and the names of the files have required keyword, then the images that are there on your site will appear on the search engine results. Chances are high that the image from your site will get good ranks because of the presence of apt keywords on the file names. This also leads to increase in potential customers as whoever will see the image will click on it and learn about your website.

Social media:

When a blog is written or the link of a website is shared on social media sites like Google+, Facebook, Twitter and LinkedIn, search engines get an idea about the websites that should be ranked as per the keywords in it. For instance, when a link is repeatedly tweeted by users, search engines understand that it is good content because many people shared it via their social networks.

Now, you know the strategies that a company like can utilize to get high rank in search engines. So, if you want more traffic to your website, then apply the above mentioned tricks and see the difference.

Author Bio:

Janet Jones is a complete writer who has written several articles and blogs about SEO strategies. She has also written articles on other SEO topics.