E-mail marketing: Best practices for small business
If you own a small business and you’ve been focusing on putting together a marketing plan, there’s a pretty good chance that you’ve already done things like update your website and social media platforms. But what about your online newsletter?
If you’d like some tips on how you can craft your email marketing in such a way that it will drive more people to your website and ultimately your company, here are five tips that can help to improve your marketing strategy in just a matter of moments.
Be sure that your newsletter complements your brand. As you’re in the process of laying out your newsletter or perhaps updating the design, you want to make sure that your newsletter actually complements your brand. It needs to have the same colors as your company. It needs to feature your logo. And if you have a tag line, make sure that is featured somewhere within the newsletter too.
Offer relevant information in a concise way. Although people wouldn’t sign up for your newsletter if they didn’t want to read what you have to share, it’s still a good idea to keep it as concise as possible. On average, a newsletter that is around 500-600 words is enough to update your subscribers without taking up a lot of their time.
Make it easy for people to subscribe to your newsletters. One of the benefits that come with having an online newsletter is you are able to create a database. Well, one way that you can grow that database immensely is by making sure that it’s easy for people to subscribe to your newsletters. You can do this by having an easy to ready opt-in option on the newsletter itself. Also, it’s important to provide a subscribe link on your website and some of your social media pages too.
Design your newsletter to where it can be “scannable”. If you were to ask a company like BlueHornet Email Marketing Company for some email marketing tips, one of the things that they would probably tell you is to make sure that your design your newsletter in such a way that it can be easy to scan. You can do this by providing subheadings and images throughout your copy. Also, if you do happen to feature a longer piece, only provide the first couple of paragraphs and then have a “read more” link underneath. That gives your subscribers the option of reading the entire piece—or not.
Don’t send out too many of them. Although email marketing is one of the best ways to connect with your customers (and prospective customers), a surefire way to get them to opt-out of your newsletters is if they feel they are receiving them too often. Customarily, if you send out one or two a month, that is sufficient. However, if you do happen to send out a couple of more, put a teaser in the subject heading that will make your subscribers feel that it will be well worth their while. For information on to create an amazing online newsletter, visit Blog.Hubspot.com and put “create a fantastic email newsletter” in the search field.